Tudor's Foray into Pro Cycling
A Daring Leader - Fabian Cancellara
Fabian Cancellara is someone who has always carved his own path. Born and raised in the Canton of Bern, Switzerland, he fell in love with cycling almost by chance. After dedicating his younger years to other sports like football and cross-country skiing, he found a bike and never looked back. It turned out that he had a knack for cycling and quickly found himself on a trajectory toward the upper echelons of the global sport, competing on the world stage while still a teenager, turning heads, and gaining a reputation as one of cycling’s emerging stars.
Pushing himself further and further, he would go on to win two Olympic medals, four World Titles, seven Monument Classics, and many other top-tier cycling competitions. For most, this would be enough. But, for Cancellara, it was just the beginning.
Individual success was not enough for him. Rather, Cancellara chose to parlay his own victories into platforms for helping others, with a particular focus on empowering the next generation of cycling talent to maximize their potential and drive the sport into the future. This includes his work with the Granfondo “Chasing Cancellara” series and the “Kids on Wheels” program – and, of course, with the TUDOR Pro Cycling Team.
Partnering with Fabian Cancellara, winner of multiple Olympic and World Championships, Swiss watchmaker TUDOR brings its founding daring spirit to the professional cycling world, charting a course that will impact many aspects of this exciting global sport.
The TUDOR Pro Cycling Team will embody this distinctly daring perspective, combining TUDOR’s no-compromise attitude and history of innovation with Cancellara’s unparalleled experience and vision. At the core of the vision is a human-centric approach to cycling, a sport known for its punishing physical and psychological challenges. TUDOR and Cancellara envision a team motivated by pushing themselves to be better every single day, facing their fears, and daring to go beyond perceived limits.
Performance is the ultimate measure of success, but how you get to the finish line matters just as much as when you get there. Guided by Cancellara, The TUDOR Pro Cycling Team will develop a roster of skilled cyclists who embody these ideals, shared values, and team spirit, going well beyond the current field of known competitors.
Accompanying them on their journey to the top will be the TUDOR Pelagos FXD Chrono "Cycling Edition", a watch specifically designed for the rigours of road cycling.
Discover more about the team's watch at the link below.