From the Cockpit to the Wrist

Monards is proud to onboard Bell & Ross as an authorized retail partner, Bell & Ross timepieces are available for purchase at our Gold Coast boutique.

Bell & Ross has always been passionate about military history and values. To go even further in its quest for excellence, Bell & Ross has made aviation, especially aeronautical instruments, a main source of inspiration. Many of its present collections pay tribute to the timekeepers that the military have used throughout history on land, sea or in the air, including First World War pocket watches, Second World War flight instruments with special functions and 1960s instrument panels. Sharing the army’s values of performance and excellence, Bell & Ross regularly supports elite units by designing watches that perform particular functions or celebrate special occasions.

Form Follows Function

Bell & Ross was founded in 1992 as a university project between Bruno Belamich (Bell) and Carlos A. Rosillo (Ross) which then became one of the most recognisable luxury watch brands in the industry with one project in mind: to create timepieces perfectly suited for professional use with their simple idea that "form follows function".

 Their goal: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.

In the quest for the ideal utilitarian watch and drawing on all their experience in the aeronautical and military fields, the brand’s engineers, master watchmakers, designers and aviators have combined their expertise to create these instruments with complementary dimensions and functions.

In Search of the Extreme

There are certain professions that involve extreme temperatures, violent accelerations and dangerous high pressures. Bell & Ross has analyzed these dangerous situations with the men and women to whom they are a way of life: pilots, astronauts, mine clearers and divers. Professionals for whom a watch is a tool that supports them in their missions and also a loyal and trustworthy companion.

Today Bell & Ross continues its exploration of watch design from its facility in La-Chaux-de-Fonds, Switzerland through the universe of aviation, diving, exploration, and racing.

Both friends continue in their roles at the company, with Rosillo as CEO and Belamich as Creative Director, and continue to oversee its establishment as a compelling watch brand, with a history nearing 30 years.