PHOTO REPORT: NOVEMBER ACTIVATION WITH GLASHÜTE ORIGINAL
Each month, we activate the exhibition space at our 101 Collins Street boutique to showcase timepieces from brand partners with beautiful stories to tell. In November, that’s Glashütte Original and the best of German watchmaking art.
Behind The Scenes – 101 Collins Street Boutiqe
Installing printed artworks at various visual touchpoints for the activation – featured here is a SeaQ Chronograph on our external door display.
Did you know? The SeaQ Chronograph is Glashütte Original’s first diver’s watch with short-term measurement.
In-Store Activation & Press Appointments
Open to public, our team of watch specialists introduced the brand, collections and timepieces to attendees – from curious eyes on the Paris end of Collins Street to our clientele. Everyone left with an enriching experience and a Glashütte Original gift bag.
We’re always happy to host private appointments in-store – please email firstname.lastname@example.org for more information.
We also had the opportunity to welcome our friends from the media including publications Boss Hunting and Time+Tide. Thank you Nick, Luke, Borna and of course, Biz.
Behind The Scenes – Flower Drum Restaurant
On a Thursday evening, we brought a comprehensive selection of timepieces that represent Glashütte Original and invited 17 of our clients to Flower Drum restaurant.
We put together our beloved “cereal box”-shaped media wall (at 2.5m height, it’s big and bold), floral arrangement that’s loosely themed towards the brand’s dial colours and…
It wouldn’t be a Monards event without a customised menu – involving hand-written calligraphy, debossed hand-finished gold leaf, and decorated with swarovski crystals and blue foil. Detailing elements from Glashütte Original’s movements.
Featured on our media wall is a PanoMaticCalendar.
Yes, the course meal was delicious (Moutai, too) but the company in the room was better. Both watch enthusiasts and collectors alike shared their love and passion for German watchmaking art – three-quarter plates, swan-neck fine adjustments, hand engravings, Glashütte stripe finishes, perlage and sunburst decorations. Reiterating what makes these Glashütte Original timepieces truly special.
And that’s a wrap – we hope you’ve enjoyed this photo report. Stay tuned for future exhibitions at Monards; you know where to find us.