AMIDA watches are built as mechanical objects first and timekeepers second – bold, industrial and unapologetically different. Created by a team of designers and engineers obsessed with form and mechanics, each piece is shaped with the same care as a precision machine, where angles, surfaces and movement all work together as one. Rather than follow trends, the creators focus on building watches that feel engineered, not styled – solid, purposeful and designed to be worn with presence.
AMIDA - THE 1970'S REBORN
AMIDA draws its identity straight from the golden age of automotive design, taking inspiration from the daring shapes, speed lines and brutal elegance of 1960s and 1970s concept cars. The cases echo the curves of race-built machines, the weight of polished metal, and the feeling of sitting low inside a cockpit with the engine roaring ahead. Every design feels less like a traditional watch and more like a wearable dashboard instrument – a tribute to performance, movement and mechanical beauty born on the open road.
The Digitrend is AMIDA’s most radical expression of time – a mechanical watch that tells time without hands, but with motion. Time flows through revolving discs like a machine in constant movement, creating a digital display powered entirely by traditional watchmaking mechanics. It feels less like reading a watch and more like watching an engine run – hypnotic, precise and unapologetically unconventional, built for people who want their timekeeping to feel alive.
In the end, the Digitrend is not about playing it safe or fitting into a category – it is about standing out through design, mechanics and attitude. It exists for those who see a watch as more than an accessory, but as a statement of taste and curiosity. Unapologetic, architectural and alive with movement, it is a reminder that time does not have to be quiet – it can be bold.
