Watchmaking tradition

Whether they be aesthetic or technical, the innovations introduced by Longines have elevated the brand’s winged hourglass symbol to the level of a true emblem of expertise and elegance.
Since the founding of Longines, the ambition of the firm’s creators, Auguste Agassiz and Ernest Francillon, has remained intact: to be aware of trends, to risk technical and aesthetic innovation without falling prey to fashion fads, and to achieve excellence with restraint.
The Longines Master Collection is a perfect example of the brand’s technical and aesthetic expertise, while the Longines evidenza was inspired by the Art Deco movement. As for The Longines Saint-Imier Collection, this series of exceptional pieces is intended as a tribute to the town that has witnessed the founding and development of this successful company.

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