JLC_reverso01
Reverso
JLC_reverso01

This Art Deco icon embodies one of the finest stories in the world of fine watchmaking. A story that began in 1931 when a British colonial army officer set a Swiss businessman the challenge of developing a watch capable of withstanding the trials endured in a polo match. Under the impetus of Jacques-David LeCoultre, the revolutionary idea of reversibility emerged. An ingenious case swivelling system placed the dial under effective protection. Since then, this legendary model has been making its way through successive decades and fashions while perpetually reinventing itself.

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