Chiffre Rouge

Created in 2004, Chiffre Rouge embodies the male universe of the House of Dior and reinterprets its graphic codes: the black, the red (which tints the glass on the case-back or which highlights certain elements such as the crown, the date, a hand or some of the pushbuttons), the asymmetry (of its case) or even the cuts (scored into the surface of the bracelet), in reference to Dior Homme’s identity and know-how.
Chiffre Rouge is also a 100 % automatic collection with outstanding watchmaking features such as the moulded rubber version of the COS C certified A05 chronograph or its calibres such as the automatic chronograph movement “Irréductible” developed by Zenith manufacture, and the “Dior Inversé 11 1/2” developed with Soprod manufacture.

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