It was in La Côte-aux-Fées that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high- precision movements. This was back in 1874 and marked the start of an ever- growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name.
Faithful to its pioneering spirit, Piaget in the late 1950s set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting impression on watchmaking.
To Always Walk On The Sunny Side of Life
But Piaget was also a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Carried along on the wave of extraordinary creativity driven by Yves G. Piaget, the brand’s jewelery collection grew in an original direction with a resolute emphasis on color. Rich of more than 140 years of history, the ever-bold brand, innovated by offering jewels in motion, extravagant Haute Joaillerie collections, and incredible watches to become today one of the world’s most prestigious watchmaker-jewellers.
Reimagining An Ever-Evolving Fashion Icon: New Piaget Possession
Just as the world never stops turning on itself, fun, happiness and optimism never seem to stop with Piaget Possession. Symbolic of a world in constant motion where everything and anything is possible, the iconic turning rings of Possession are reimagined in an alluring collection of women’s watches in signature pairings of gold and diamonds, and new sleek variations in steel. Radiant and charismatic, Possession takes a walk on the Sunny Side of Life.
Customized with colourful interchangeable straps or playfully stacked with matching gold Possession bangles, Possession opens up a realm of endless possibilities. A stylish companion that gives the independent and fearless woman more ways to express her style, her emotions and every unique facet of her personality. As the first ever jewellery creation of its kind, Possession triggered a style revolution by pairing a turning ring with a second rotating ring, creating a playful and sensorial experience.
The style revolution continues with the latest expressions of Possession watches in captivating gold and diamonds or striking steel. A rotating pink gold bezel set with generous diamonds turns around a red gold band, the constant movement of the ring around the dial reminding her to never stop in her quest to make the world her very own. The silvery dial of the watch is enhanced with diamond dots indicating the hours, while a vibrant lapis blue alligator strap creates a bold contrast.