Longines : Elegance, tradition and performance

Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

Elegance is an Attitude

Longines’ Ambassadors of Elegance embody the values of the Swiss watchmaking brand throughout the world. British actress and Academy Awards winner Kate Winslet and Australian actor Simon Baker have been sharing Longines’ moto ‘Elegance is an Attitude’, respectively since 2010 and 2012. Longines is also proud to call ‘Ambassadors of Elegance’ personalities of the sport’s world tennis champions Stefanie Graf and Andre Agassi, Bollywood royalty Aishwarya Rai Bachchan and Asian movie stars Eddie Peng and Chi Ling Lin.


The Longines Record Collection

In the purest watchmaking traditions of Longines, the watches in the Record collection combine classic elegance with excellence, aspiring to become the spearheads of the brand. These exceptional timepieces, whose movement includes a silicon balance spring featuring unique properties. This year, Longines is introducing new variations in rose gold or in stainless steel and rose gold, certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC).