Watch Collections

IWC’s timepieces attest to the innovation of the engineers in Schaffhausen through four generations, and embrace the broad range of the company’s watchmaking expertise: from robust watches for everyday use, to professional sports watches and the complexities of haute horlogerie at its finest.

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Bradley Cooper as the new brand ambassador

“With his pursuit of quality and creativity, he is a perfect match for IWC, a brand which in the course of its 150-year history has continued to renew itself and delights people over the world with its passion for handcrafted watchmaking,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.

Watch the video below to follow Bradley Cooper on an adventure far beyond the city limits.