Watch Collections

IWC’s timepieces attest to the innovation of the engineers in Schaffhausen through four generations, and embrace the broad range of the company’s watchmaking expertise: from robust watches for everyday use, to professional sports watches and the complexities of haute horlogerie at its finest.


Bradley Cooper as the new brand ambassador

“With his pursuit of quality and creativity, he is a perfect match for IWC, a brand which in the course of its 150-year history has continued to renew itself and delights people over the world with its passion for handcrafted watchmaking,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.

Watch the video below to follow Bradley Cooper on an adventure far beyond the city limits.